URB, Michigan, Dispensary, SEO, Social Media Strategy, Digital Marketing Tactics

Learning from Michigan and Maine: Strategies to Grow Your Cannabis Business in 2023


With the emerging cannabis markets of Michigan, Maine and New Mexico, California cannabis businesses have been presented with unique opportunities to learn from their example and apply successful strategies to cultivate their own business in 2023. This article will explore URB Dispensary, the common failure denominator and specific strategies to grow your cannabis business.


Urb Dispensary Instagram | Urb Dispensary Website

An Example of Success in the Emerging Cannabis Market: URB Dispensary is dominating the new cannabis market with their impressive network of 6000 instagram followers and almost 9000 google reviews.

As a result, URB Dispensary is ranking highly when people search for dispensaries near them. URB’s success serves as a great example of the opportunities available in the new cannabis market and why playing the SEO game in 2023 is essential for success.

Ryan Kocot - The Common Failure Denominator

The Common Failure Denominator and What Businesses Can Learn From It: Ryan Kocot from cannalawguide has spoken highly in his newsletter about the common failure denominator of cannabis businesses. Kocot explains that many cannabis businesses have failed to maximize their SEO and digital marketing strategies, leading to lost opportunities. Despite the countless systemic impediments that can prevent a cannabis business from becoming profitable, such as taxes and exaggerated startup costs, those are not the only reasons why businesses close down. Most of them fail because they try to do too much in too little time; they attempt to run before learning how to walk. If we all keep this common denominator in mind while pursuing our dreams no matter what industry we’re working within, it might be easier than expected for us all to reach success!

Exploring Strategies for Growing Your Cannabis Business in 2023: Here are a few strategies that your cannabis business can use to grow in 2023:

SEO Opportunities

SEO is an essential component of any successful business, and cannabis businesses are no exception. By optimizing your website for relevant keywords, you can increase your visibility on search engine results pages and attract more potential customers.Leveraging the power of AI software like Jasper and creative digital software like Canva is an invaluable asset for your business.

Develop a Comprehensive Social Media Strategy

Your social media presence is the driving force behind your digital presence, and it’s important to create a comprehensive strategy that will engage users and attract new followers. Keep your content fresh, interesting and interactive to encourage users to connect with your brand.

Utilizing Digital Marketing Tactics:

Utilize digital marketing tactics such as pay-per-click advertising, email marketing and content marketing to reach new customers and build relationships with existing ones.


By exploring URB Dispensary’s success in the new cannabis market, identifying the common failure denominator of many businesses and utilizing digital marketing strategies, your cannabis business can maximize its growth potential in 2023. With the right approach and dedication, you can create a thriving business in the ever-evolving cannabis market.

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